We make Iraqi business legible to the world.
Hanooot was founded in Baghdad in 2022 by operators who'd spent careers shipping containers, building software, and closing books — but always for someone else's company. We started Hanooot to do all three under one roof, for the businesses we knew best: Iraqi ones.
Three years on, we operate as the long-term partner for over 100 businesses — from family retailers in Karrada to international brands selling into the Iraqi market for the first time. We are local first. Globally fluent. And singular in our accountability.
Al-Sulaikh
Six principles
we actually hire for.
Every team member is hired against these. Every quarterly review is graded against them. They're not posters in a Baghdad office — they're our entire operating model.
Local first
Every team member operates on the ground in Iraq. We know the customs officers and the bank managers by name.
Global standards
IFRS reporting, ISO-grade processes, English-language documentation. We make Iraqi business legible to global partners.
One accountable partner
One contract, one project lead, one phone number. We own outcomes, not deliverables.
Outcome-led
Our retainer is justified by the line items it removes from your overhead — measured, quarterly, in writing.
Transparent always
Open books on our pricing model. Open access to our project tools. Open about what we don't do.
Built to compound
Software we ship, systems we install, finance teams we run — all designed to scale with you for the next decade.
From first call
to quarterly review.
Engagements run on a four-stage rhythm. Most clients move from listen to operate in under 90 days, and stay with us — on average — for 26 months and counting.
Listen
We start with how your business actually runs today — not what a slide deck says.
Map
We co-author a roadmap with sequenced deliverables, owners, and measurable outcomes.
Build
Small, accountable teams ship in weeks, not quarters. You see progress every Friday.
Operate
We don't disappear after launch. SLAs, quarterly reviews, and a named partner forever.
One contract.
One partner.
Every solution.
Bring us a problem — a stuck shipment, an ERP that doesn't quite fit, a finance function that needs grown-up infrastructure. We'll show you what a single accountable partner can do.