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Hanooot case study (Fashion Retail, Baghdad): Challenge — A Baghdad fashion retailer relying entirely on Instagram for online sales with no independent storefront and no organised product display.. Solution — Switch joined Hanooot’s Harrir marketplace — a full branded storefront with their own identity, directly connected to Raqm POS for real-time inventory sync and unified order management.. Result — Online sales increased 140% in the first 90 days. Order fulfilment time: from 45 minutes to 8 minutes. Customer base doubled in 6 months.

Fashion Retail, Baghdad

Switch Fashion — Opening a New Online Sales Channel via Harrir Marketplace

+140%
Online sales growth
8 min
Order fulfilment time
2×
Customer base growth

The Challenge

A Baghdad fashion retailer relying entirely on Instagram for online sales with no independent storefront and no organised product display.

The Solution

Switch joined Hanooot’s Harrir marketplace — a full branded storefront with their own identity, directly connected to Raqm POS for real-time inventory sync and unified order management.

The Result

Online sales increased 140% in the first 90 days. Order fulfilment time: from 45 minutes to 8 minutes. Customer base doubled in 6 months.

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